Wednesday, November 2, 2011

What do Angry Birds and the Bible have in common?


Angry Birds may have long dominated the digital scene as one of the most downloaded apps of all time, but now it faces a stiff challenge from the Bible.

The Bible had long been the top hard copy bestseller, so it was only a matter of time before it began making inroads into the digital scene. However, this is the first month the Bible has beaten Angry Birds leading Publishers Weekly to say that we are in the midst of a “digital Bible explosion.”

These Bible apps all have hands-on, personalized features making them extremely popular with Christian readers. iPhone Life magazine stated that Logos Bible Software was the fourth most popular Bible App download, while “BibleReader broke into the top 10 highest grossing book apps for the iPad earlier this year.”

Another popular Bible app download is YouVersion, which hit the 30 million download mark in October. YouVersion designer Bobby Gruenewald said he created the app by using “the best of today’s and tomorrow’s technology to help the world fall in love with God’s word.”

Dan Pritchett, vice president for Logos Bible Software, said the new apps and software made the Bible more accessible to people, especially in those moments when they “turn to their phone to keep them occupied.”