The multi-faith site Beliefnet has been sold by News Corp to BD Media for an undisclosed amount.
"We recognized both the tangible assets of Beliefnet – its high-quality content, tremendously loyal community and its well-established brand – as well as the intangibles, in particular, its excellent reputation for providing high quality, diverse inspirational content reflecting a myriad of cultures, religious beliefs and secular philosophies," remarked Steve Halliday, CEO of BN Media.
"This agreement will enable Beliefnet to effectively continue its mission to be the leading provider of inspiration, spirituality and faith-based online content in a multi-faith environment," commented Beth-Ann Eason, general manager and COO of Beliefnet. "We look forward to partnering even more closely with BN Media's online properties to jointly realize an even greater level of success in the online spirituality space."
BN Media said in a statement that the acquisition builds on an existing relationship between Beliefnet and Affinity4, an affinity marketer that has raised more than $76 million in funding for charities, ministries and other nonprofit organisations by turning ordinary activities into extraordinary giving.
Founded in 1999, Beliefnet markets itself as the largest multi-faith online community for spirituality and inspiration. The site features blogs and social networking tools, feature articles and videos, quizzes, devotionals, photo galleries and interviews with noted politicians, celebrities and spiritual leaders.
Beliefnet has more than 14 million newsletter subscribers and averages between two and three million unique visitors per month.
Beliefnet is not affiliated with any spiritual organization or movement.
(To read the full article, please go to http://christianpost.com).