Monday, May 16, 2011

YouVersion Bible App goes viral


The YouVersion Bible app has completed exceeded all expectations as it cruised past the 20 million downloads mark earlier this month.

The free Bible app has jumped by 5 million since February alone, with around one new person downloading the app every 1.1 seconds in April alone.

The creators of YouVersion, the team at Lifechurch.tv in Edmond, Okla., have been thrilled with the results.

"People are sharing it with each other on Facebook and Twitter. It's really created a viral effect," said Bobby Gruenewald, who heads the team behind YouVersion at Lifechurch.tv.

"The pace has been increasing and picking up. We are really excited because we see more people engaging in the Bible."

In an interview with The Christian Post, Gruenewald affirmed his belief that the YouVersion Bible app is sparking a "Bible-engagement revolution."

"For the last several decades, there has been a problem with scripture engagement. People say they want to read the Bible but fewer and fewer people actually do read it once a month or never at all," he explained.

“But today, people have technology with them almost at all times. Since people have mobile devices with them from morning until evening, the YouVersion Bible app is also with them throughout the day and gives them more chances to read the Bible, said Gruenewald.

"We actually begin reading the Bible more than ever before and the main variable is that it's always with us at all times," said the Innovation Leader at LifeChurch.tv.

YouVersion is compatible with most mobile phone devices, and has 113 translation versions and 41 languages available. Bible translations include the updated NIV, Kings James Version, and English Standard Version.

Gruenewald added that 25 percent of new users come with phones set to languages other than English. Downloads for Chinese, Korean, Spanish versions are among the fastest growing languages.

"One of our biggest focuses right now is broadening the geographic reach of the Bible app. The way we are doing that is we are adding modern Bible translations," said Gruenwald.

Gruenewald also testified that the success of the Bible app had strengthened his personal faith.

"Our faith as to what's possible has really increased as we've seen what's God done so far."

"If you asked me three years ago when we were getting started if it's possible to get 20 million people to install this on their phones, we would have probably thought, possible maybe but not probable."

"What we're seeing today: God has really used it," he added. "We're asking the question and believing it's possible. We can see 100 million, 500 million people using their phones to engage in God's word each day."